
The Beach Club, founded in 1923 and located in Santa Monica, California, is a premier private, member-owned club dedicated to providing an inviting family-oriented social and beach experience. Situated directly on the sands north of the Santa Monica Pier along the Pacific Coast Highway, the club is renowned for its deep-rooted traditions and multi-generational member families. The facility offers a relaxed yet refined environment where members can enjoy a variety of social and recreational activities, including dining at the 1923 Bar or The Grill and relaxing in the Sky Bar. Committed to the "happiness business," the club emphasizes personalized service and a respectful appreciation of the beach environment. With a culture centered on community and decorum, the club maintains specific etiquette standards to ensure a congenial atmosphere. Whether lounging on the pristine shoreline or attending exclusive club events, members experience a unique bond and a timeless coastal lifestyle that has defined the Santa Monica beachfront for over a century.