Nikki Beach

Nikki Beach is the original luxury beach club concept and a globally recognised lifestyle brand founded in 1998 by Jack and Lucia Penrod, known for creating a distinctive “celebration of life” experience that blends music, dining, entertainment, fashion, film, and art into one seamless beachfront setting. From its beginnings in Miami Beach, the concept has expanded into an international collection of beach clubs and resorts located in destinations such as Saint Tropez, Ibiza, Dubai, Santorini, and Saint Barth, each designed to deliver barefoot luxury in iconic coastal settings. Across its venues, Nikki Beach is known for its signature atmosphere where daytime relaxation on sunbeds transitions into lively social energy with DJ sets, curated dining, and vibrant events, all set against stylish beachfront décor and ocean views. The brand emphasizes a curated lifestyle experience that combines gastronomy, music, and entertainment, making it one of the most recognizable names in global beach club culture.